PS3 Video Store

This was the main project I worked on, with a team made up of some of the industry's best for 2 years while at Sony Ux Creative Center in San Francisco. It replaces the existing PSN video store. It's a UI-less UI, elegant and clean with simple transitions and smart navigation.

We solved many difficult 10 foot UI issues, such as a great and speedy text input mechanism, which is usually a very unpleasant experience. I also designed / invented a very simple but unique loader animation which was patented by Sony and done in After Effects for this project.